AFL players at the Legends Game with fireworks on field, showcasing community engagement and sport-led events managed by Prince Sports & Entertainment
Crowd capturing a TEMPUR launch event, highlighting global brand activation and audience engagement supported by Prince Sports & Entertainment
Fitness talent performing Pilates on a reformer, reflecting lifestyle PR, health influencer campaigns and wellness partnerships
NRL star Reece Walsh and motocross athletes during a branded shoot, representing integrated talent partnerships and cross-sport media campaigns
Assorted professional sports jerseys and balls representing AFL, NRL, NBA, rugby, and baseball – symbolising Prince Sports & Entertainment’s work across major codes and athlete brands

Where sports & Culture Collide

We shape trends, drive conversations, and influence what matters.

Prince Sports & Entertainment is Australia’s new-era PR agency, amplifying sport, entertainment, and lifestyle brands through PR, communications, content, and experiences.

A bold
new era

Built on the foundations of 15 years of global PR leadership in strategic communications and campaigns, the genesis of Prince Sports & Entertainment marks a bold new era for brands, organisations, and athletes who are ready to ready to go big, go bold and elevate their public presence across sport and entertainment.

Meet the team

We make
your brand unmissable

We provide expert public relations, communications and brand strategy services for athletes, talent and businesses worldwide.

From leading impactful campaigns for international and Australian brands to delivering tailored one-on-one solutions, we scale our expertise to elevate your brand, no matter the project size.

What we do

More than
the game

The modern athlete is more than just their performance on game day. A strong personal brand drives media attention, sponsorship deals, and long-term success. But managing PR, content, and commercial opportunities is time-consuming—that’s where we come in.

The Line Up

Make your brand
impossible to ignore

Let’s talk about how our tailored services can transform your brand—and keep it front-page news.

Get in touch

Leading the Conversation

Newsroom
Featured
Sanctum
Event Highlights, Lifestyle PR, Brand Image, Audience Engagement
Sanctum
Event Highlights, Lifestyle PR, Brand Image, Audience Engagement

SANCTUM opened in late September as Melbourne’s newest members-only club,  combining events and experiences, members-only facilities and benefits, all in one membership.

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Event Highlights, Lifestyle PR, Brand Image, Audience Engagement
Men’s Health Cover Star: Max Jorgensen means business
Athlete Endorsements, Brand Image, Behind The Scenes, Social Buzz, Audience Engagement, Commercial Opportunities
Men’s Health Cover Star: Max Jorgensen means business
Athlete Endorsements, Brand Image, Behind The Scenes, Social Buzz, Audience Engagement, Commercial Opportunities

Max Jorgensen was 20 years old, with the weight of a nation on his shoulders, when he scored the try that restarted Australian rugby’s heartbeat. Now, as the Wallabies rise from the ashes and a World Cup on home soil looms, he stands at the centre of a new golden era.

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Athlete Endorsements, Brand Image, Behind The Scenes, Social Buzz, Audience Engagement, Commercial Opportunities